Mormons: Can you explain why members would find the washing and anointing ritual unpleasant pre-2005?

They've changed a few things about the temple ceremony. I felted very uncomfortable about the touching under the shield. The best part is you knew nothing about this until you are undressed, in the shield, seated on the stool. I was told I couldn't know about it until after I was there, because the things that happen in the temple are sacred. I say they knew this would freak most people out and wouldn't go to the temple.